📍 Location and contact

3550 S 108th St - >53228, Greenfield
+1414-543-2552

📷 Photos from Aquatics Unlimited

ℹ️ Information

Aquatics Unlimited was established in 1969, making us the most experienced fish store in Milwaukee!

Located in a western suburb of Milwaukee, Wisconsin, Aquatics Unlimited has an outstanding selection of tropical and pond fish, marine fish and invertebrates, aquarium and pond plants, and all the supplies needed to enjoy our hobby. The store has over 12,000 square feet of retail space and over 500 display aquariums!

Our educated staff and professionals take the time to provide helpful and knowledgeable service, making us the best fish store in the greater Milwaukee area!

We now offer custom aquarium design and regularly scheduled maintenance!

Aquatics Unlimited is the perfect destination for aquatic enthusiasts in the United States. With a wide variety of fish and aquatic plants available, this store boasts a selection that is unmatched in the area. Customers rave about the cleanliness of the tanks and the health of the fish, ensuring that you are taking home vibrant and lively specimens. They also provide knowledgeable and friendly staff who are eager to assist with any questions you may have regarding your aquarium setup or care.

Whether you are a beginner or a seasoned aquarist, you will be impressed by the extensive supplies that Aquatics Unlimited offers. Many visitors appreciate the support for local breeders and the competitive pricing on supplies. A beautiful display greets you upon entering, featuring a giant koi pond and a captivating array of aquatic life.

Join those who have made Aquatics Unlimited their go-to fish store, where you can feel confident in the quality of fish and the dedication of the staff to support your aquatic journey.

🕒 Opening hours

  • SUNDAY: (CLOSED)
  • MONDAY: 12H-20H
  • TUESDAY: 12H-20H
  • WEDNESDAY: 12H-20H
  • THURSDAY: 12H-20H
  • FRIDAY: 12H-20H
  • SATURDAY: 10H-20H

🎟️ Buy your ticket

🗣️ Aquatics Unlimited: Reviews

4.5/5 (198 Reviews)
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georges mane 2 months ago

Fantastic experience: Great place to get your aquarium and .The are very healthy

Joe 2 months ago

Fantastic experience: Scaling down a bit in recent years it seems. Refering to displays. I used to come just to see the 2 gaint freshwater tanks. Probably 800 gallons each filled with amazon fish. They have since taken those favorite tanks of mine down. But still the best fish store in the state. They regularly carry the harder to find fish. Like the coveted red headed geophagus. They've been around a long time too hope they stay put. Always enjoy a visit here.

Jacob Wayne 2 months ago

Positive experience: Always enjoy going here. Last time i was before my move to Florida 4 years ago. Came back and it's cleaner and finished. Great selection of healthy fish. Unhealthy fish are all properly quarantined. I went from 18 55 gal tanks years and years ago. To, 3 4' × 6" vases for betta fish. The "male" betta fish selection is larger than most stores but not the largest out there. The female selection is non existent. ...... Thought about 3 stars. Just cuz the lady who helped me the last two times was really awkward. Kinda mean in her responses. Defiantly not as bubbley as everyone else who was being helped. But has nothing to do with the store so 4 stars it is.

Nick Tobias 2 months ago

Fantastic experience: Friendly staff, tons of fish and other aquatic animals. All the tanks were clean, fish looked healthy. Went home with two Narite snails that are doing good and looking very healthy.

Marty Cvikel Jr 2 months ago

Negative experience: No one gives you the time to talk about what you have going on with your aquarium at home. Spent $55 on fish and they didn't even survive the night.

Ryan Holtz 3 months ago

Fantastic experience: Still a happy customer but wondering why my bristlenose pleco died over night when my water tested good . Do you guys replace? I saved the fish body

Aquatics Unlimited
Aquatics Unlimited

Thank you for the review and 5 stars! Yes, our freshwater fish have a 10 day guarantee. Please bring in the fish's body and a separate water sample from the tank and we can check it and help you troubleshoot it. We can get you a replacement or store credit.

Jeanet Lopez 3 months ago

Fantastic experience: No doubt biggest selection of freshwater fish in the area. Good selection of saltwater fish but very pricey, they have recently downsized their saltwater fish numbers. There is also a gigantic monstera plant in the lobby that occasionally they cut leaves off and sell. I haven't bought one because they're $75 a leaf LOL however, if you're looking to propagate one, this would probably be the way to go. Also, can usually get live Brine shrimp here, here but it's hit and miss. I also come here for RO water at a dollar a gallon for fresh

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Tylrptrsn 3 months ago

Positive experience: Pretty good store, prices are a bit steep especially for more common fish species. Their shrimp prices are rough too

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback.

J. Angel Anaya 3 months ago

Positive experience: Good variety of fish and aquarium supplies

Aquatics Unlimited
Aquatics Unlimited

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Michael Griffin 3 months ago

Fantastic experience: Great selection and friendly service. Staff is knowledgeable and they have tons of fish to choose from.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Ja McB (Jay) 3 months ago

Fantastic experience: Took my daughter here because she's been watching YouTube fishing shows and she was not disappointed. What a cool selection and great presentation. We will be frequenting this store more and more

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

CeCe Lee 3 months ago

Positive experience: Loved all the different varieties of fish and live plants, also very friendly staff...

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback!

Emily Betlej 3 months ago

Fantastic experience: This is a fabulous locally owned fish store. They genuinely care about the quality of the fish that they sell you and the health and happiness of the fish while they are in their care. Definitely give them a try, shop small, support local, and you won't be disappointed!

Aquatics Unlimited
Aquatics Unlimited

Thank you very much for the review and feedback. We greatly appreciate it!

Monty Kikkert 3 months ago

Fantastic experience: Huge variety of fish and plants from all over the world! The staff was super helpful and everything was super clean too. I really enjoyed my time in the store and everything I bought for my aquarium.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Lee S. 3 months ago

Fantastic experience: Selection great staff helpful and knowledgeable

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Analise Sandoval 4 months ago

Fantastic experience: Jessie was very helpful and paient with all my questions. I appreciate that she took the extra step to let me see the fish tank (unboxed). Will be back again.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback! We will be sure to let Jessie know :)

Tm S 4 months ago

Fantastic experience: This is the most beautiful store I've ever seen immediately when you walk in the front door there is a giant koi pond and live plants growing all over the place trailing the walls and the leaves get bigger it's absolutely gorgeous! Then you go inside and find so many different fish varieties, shrimp, tiny little crabs, all different kind of water stabilizers, different aquariums, substrates, food, everything you can imagine. Sales person at the front was very knowledgeable about African dwarf frogs and gave me a lot of helpful advice. I would recommend this to anybody looking to start an aquarium or to enhance the aquarium that they have!!

Aquatics Unlimited
Aquatics Unlimited

Thank you so much for the review and feedback! Beautiful photos :)

Jacob Martin 4 months ago

Negative experience: ⚠️Avoid⚠️ I visited this store last week. I drove from Madison to visit this store specifically, and I was extremely disappointed in what I found when I arrived. Despite having a large selection of merchandise, and plentiful staff, this store was VERY FAR from ideal. Debris in many places all over the floor, and there was a fairly unpleasant odor lingering about. While I was browsing I spotted over 9 dead fish within tanks still hosting livestock. Keep in mind, I wasn’t halfway around when I stopped counting. Quite a few of the tanks hosting livestock could have been much cleaner. A couple were so filthy they were hard to see through one wall of glass let alone through two. Next, When I asked the gentleman at the counter for help selecting a fish that was within my price range and the variant I was after, I was told the name of what to look for. That was it!!!! This man wasn’t going to accompany me to the tank and get the fish out to be purchased, instead I wandered around in hopes of finding some appropriate help and found two very busy staff members that clearly didn’t have the time to assist me while the other three employees sat at the counter twiddling their thumbs. Too bad they weren’t cleaning tanks or the floor……. At least you could say you were trying. As someone who hoped for so much more from this store, I urge those seeking an amazing fish supply store to avoid this merchant at all costs. When I left, I was glad I didn’t purchase any fish from here. They would likely be in poor health with this low level of care. It’s very unprofessional and irresponsible to care for any living thing this way. So I will not return, nor will I recommend this business to others. There is a store just up the road from this location (not associated) that was quite the opposite and I left a happy customer. Edit: Tues 5/6 I received a response that felt insincere in regards to my review. So I say to that response , Let’s hope that you improve your store in every area possible. Especially with your lazy, careless staff and or lazy, careless management team. May you learn and move forward swiftly.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We are sorry to hear that you had this experience visiting our store. We appreciate the feedback so that we can review this with our staff and make improvements anywhere we can.

elaina rookard 4 months ago

Fantastic experience: A wonderful experience. The lady was absolutely amazing.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Joseph Sujecki 4 months ago

Fantastic experience: Awesome selection of fish and aquatic plants. Steve is the man!

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We will be sure to let Steve know! :)

im jeremy 4 months ago

Fantastic experience: I'm mad it took me so long to find this place. incredible resource for anything fish keeping, from shrimp to full on pond supplies. incredible plant options, everything is clean and well taken care of which you sadly don't find at every fish store. highly recommend this store

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Jeffrey Kessenich 4 months ago

Fantastic experience: The absolute best place for aquatic wildlife.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Hank Ji 5 months ago

Fantastic experience: Huge place, with a lot of selections of fish, plants and corals.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Allen Vermeulen 5 months ago

Fantastic experience: Really not my thing, but my wife loves it there, and that makes life more enjoyable.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. Happy wife, happy life right? Lol

Ana Cristina Perez 5 months ago

Fantastic experience: Not only a unique and fun store but the staff is extremley knowledgeable. Any aquarium/ fish related question or issue, they can help. Any fish you get from them are healthy ajd they can help set up your aquarium and maintain it. Great place! Would 100% reccomend for pet fish and ponds

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Marty Wegner 5 months ago

Fantastic experience: Great fish selection, very knowledgeable staff. Just don't wear a heavy coat. Went there today and we really love the way they have their tanks displayed. They have some really beautiful tanks.

Aquatics Unlimited
Aquatics Unlimited

Thanks for the review, Marty! And you hit the nail on the head with the coat comment... our store sure is toasty. Feels nice in the winter :-)

Jeffrey Wilson 5 months ago

Fantastic experience: Was impressed the moment I walked in the door. Well taken care of tanks, great selection of fish, and friendly staff!

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Justin Gut 5 months ago

Positive experience: Wide selection of salt and fresh water fish

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Tracy Knippel 6 months ago

Fantastic experience: Staff is knowledgeable and always help us troubleshoot issues with our tanks. They are happy to answer our questions and have never steered us wrong. Last time we were in, they gave a free rock to our son.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

NoOne Cool 6 months ago

Fantastic experience: The pricing is meh, but they quarantine their fish. They have the largest selection in the area and back up their selection with guarantees. The staff are friendly and knowledgable, Brian is great to work with. Highly recommended if your in the area.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Jennifer Langenohl 6 months ago

Fantastic experience: Great selection and always happy to answer questions!

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Patti Stauss 6 months ago

Fantastic experience: It's so calming and peaceful here.... I'll go just to visit the fish.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Kayla Gondek 7 months ago

Negative experience: We drove 45 minutes to the fish store to find a beautiful Angelfish. It was normal until they put it in the bag, it became belly up. I was told by several workers that the fish was very stressed out and it should recover. As we got home fish was still belly up in our tank, we did everything and the angelfish didn’t move once, just stood at the top of our tank belly up. We called the store spoke to a lady who told me that it might be bloated and told me to wait a week to see how the fish was doing. 2 hours later fish died. Kinda disappointed with them, we shopped here for years and had no problems until now. Unfortunate.

Laurie Maramonte 7 months ago

Positive experience: I love this store The people are very knowledgeable and helpful but good Lord I paid 80 dollars for two goldfish

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Zechariah Cooper 7 months ago

Fantastic experience: I bought a small koi to put with my single goldfish and the goldfish was not happy having him in the tank and they were will to let me return the koi for a full refund. They are very informative and have great customer service and all the fish are top quality.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Rich Hernandez 7 months ago

Fantastic experience: Great place and great service definitely worth the trip!!

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Christina DeGrave 7 months ago

Fantastic experience: Prices were lower than most places. Fish were in excellent health!!

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Kyron Fugette 7 months ago

Positive experience: Helpful workers and a wide variety of healthy fish, however if you are on a budget, maybe look elsewhere or have fish/shrimp shipped to you and quarantine them yourself. $8 for a cherry shrimp is way too much!!

Aquatics Unlimited
Aquatics Unlimited

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Bill Weiss 7 months ago

Fantastic experience: Drove from Minneapolis, it was a great trip. Spent the night brought the fish back home the next day.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We appreciate you making the trip to come visit our store!

JS 7 months ago

Fantastic experience: This is a fantastic store with an amazing selection of freshwater and saltwater fish along with all the supplies you could possibly need at competitive prices. Several times, I’ve met people who had driven several hours to visit the store. I feel lucky that I live five minutes away.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Alicia Edwards 7 months ago

Fantastic experience: Wonderful selection of fish and the employees are very friendly and knowledgeable!

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Angel Vang 8 months ago

Fantastic experience: Very enjoyable place. Extremely knowledgeable about various fish and fish interactions. One of the only fish stores nowadays properly care for their fish. Great selection of fresh and saltwater.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

NewtHub 8 months ago

Fantastic experience: There aren't too many fish stores like this around any more. They have an incredible selection of fish. I went in looking for a 33 gallon long tank but didn't see any for sale so I asked an employee who was very helpful and grabbed two of them from the back. It definitely made my trip to Milwaukee worth it because the tanks were the whole reason I went. Will shop there again.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

K Tesch (PureKT) 8 months ago

Fantastic experience: The employees there were friendly and very knowledgeable, interested in what's best for the customer rather than making money. Awesome selection from FISH to aquarium decor.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Craig Woods 8 months ago

Fantastic experience: Great place. Purchased many items from them for over 50 years.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate our loyal customers!

CJ Schmit 8 months ago

Fantastic experience: Great store, lots of variety. Very helpful

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

J Sunshine 8 months ago

Fantastic experience: We bought a fish tank for my 8 year old for Christmas. Today we went to buy fish, plants, heater, etc. Izzy was taking care of us. She did a wonderful job of explaining how to set up a new fish tank to my 8 year old. She went out of her way to make a kid understand and she was very patient while my daughter picked out fish and plants. Thank you Izzy

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it! We will be sure to let Izzy know :)

Autumn Girmscheid 9 months ago

Fantastic experience: one of the best fish stores in the Milwaukee area! I've been going for over 2 years now and they always have a great selection if you willing to spend the money they have great quality supplies. one of the only places too that has live feeders for fish!

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Kelly Krueger 9 months ago

Fantastic experience: I love this place! They have the healthiest fish I've ever bought! Friendly and helpful staff. Good selection of fish and live plants.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Dave Paulmann 10 months ago

Fantastic experience: My experience with this company is great. Amanda helped me revive my reef tank from the summer of neglect. I followed her instructions and my tank and frag tank are better than ever. Jess also helped me with ideas for a shrimp tank I’m going to be creating. They are both very professional, personable and very knowledgeable. If I could give them 10 stars I would!

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it! We will be sure to let Amanda know.

Brooklyne Hughes 10 months ago

Negative experience: Some of the most disrespectful and rude employees I have ever had the displeasure of meeting. A few coworkers and i came here to purchase an Axolotl and everything it needs to thrive for our business, and all of our questions about it seemed to annoy the workers. No one was one the same page, when i would try to ask for help we were ignored, they all had different ways they suggested on how to care for the animal that went against other workers’ opinions, or they just told they didn’t know and walked away. One of the elderly female workers stopped and said ‘’ The man over there actually has a VALUABLE question’’ right in front of our faces. Not only this, but she hovered around us the entire time correcting her coworkers AND US. We were just trying to get as much knowledge as possible to properly care for the animal and not only were we ignored, they overcharged us for the equipment we bought and the axolotl itself as they didn’t apply the discount that is listed online and well called ahead about. The disrespect was completely unnecessary and unwarranted. The fish themselves are beautiful, but as soon as we pick up our animal, we will never make the mistake of coming back again. The only kind worker was a younger girl who they said was new to their team. If you want people to disrespect you and talk down to you to their coworkers then this is the place to go. If i could give this place zero stars, I would.

Kayla Walters 10 months ago

Fantastic experience: This place has a lot to offer fish wise. Ive had a fish tank for 15+ years and just decided to check this place out. Super clean and tons of variety. I spent a while looking at the array of fish. Izzy helped me and was super knowledgeable. You can tell she cares about the fish and the customers. Super fun, personable and respectful! Will be back!

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Sarah Gibbs 10 months ago

Fantastic experience: The workers were so helpful and knowledgeable. To my small children, we might as well have been at the Shedd Aquarium. Very cool place.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

James Owens 10 months ago

Negative experience: For the saltwater section: definitely seen a decline the past 5 months in coral variety and quality as well as fish variety. Definitely highest prices around Milwaukee. They say it is because of their quarantine process but I have stocked my own tank from fish at several different stores and have not seen the difference I am paying in price. Best place for aquatic supplies around but if you want coral that are healthy and want a good variety for a good price there are other options.

Viet Nguyen 11 months ago

Fantastic experience: First time visiting here over the weekend. Loved it. Great place and selection of fishes, plants and other item. Will be back again.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Brian P 11 months ago

Fantastic experience: Awesome staff, I am transporting an aquarium across the country for a move and Brian offered me helpful advice for transporting my fish safely. They have a great selection and the staff is wonderful. I have been going there for many years and it has always been great!

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We will be sure to let Brian know!

Postcard Narrative Family Travel 11 months ago

Fantastic experience: The most knowledgeable place in the area. My kids really wanted an axolotl as a pet. The staff explained what it takes to get ready for one and the fact that many people bore of them after about four months. I appreciated the detailed information and honesty. Even though we didn’t buy any fish on our last visit, it was a great activity to do with the kids.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

IrishRR John Collins 1 year ago

Fantastic experience: Awesome fish store. This is not your commercial big box pet store, these are fish people. It's what they do and what they love. Extensive knowledge of all things fish. Always willing to answer questions, give advice and tips, and the selection is amazing. Well over 100 aquariums of aquatic animals to choose from as well as supplies, decorations, chemicals and equipment for maintenance. If you are an aquatic enthusiast, you definitely need to stop by.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Michael Arndt 1 year ago

Fantastic experience: An absolutely amazing fish store! I was very impressed with the selection of freshwater fish they had available. Almost everything seemed to be in stock and I visited on a Sunday! Not to mention out of all the tanks of fish they had I was only able to locate a single dead fish which is very impressive considering the thousands of fish they had in stock! Also the live aquarium plant selection is second to none! I purchased a Discus and had a few questions that they were more than willing to answer. I had an approximately 4 hour drive home and they not only double bagged it but provided me with a styrofoam cooler as well. It's a good thing I live so far away or I would be broke! I can't say enough good things about my experience! My Discus is happy and healthy. Not to mention the 5 day live guarantee! Any guarantee more than 24 hours is unheard of for a privately owned pet store! Note: The photos are of the Discus I purchased but in my personal aquarium.

Aquatics Unlimited
Aquatics Unlimited

Thank you very much for your review and feedback. We greatly appreciate it! Thanks for traveling to visit us too :)

Barth Wilson 1 year ago

Fantastic experience: Biggest selection in the area. Staff is generally pretty knowledgeable, and they are all really friendly and interested in helping customers. I also like that they will buy from local amateur breeders. They also often have live black worms available which is rare.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Yose Yose 1 year ago

Fantastic experience: I stopped by to look around on my vacation and this place was phenomenal. Ive never seen so many people in a fish store at once. It felt like going to mall. This place feels like the equivalent of a superfied version of a local fish store. They had a strong selection of pond fish/supplies as well. I wish I took more pictures and looked around more.

Aquatics Unlimited
Aquatics Unlimited

Thanks so much for your review and feedback. We greatly appreciate it! Hopefully you can visit us again soon.

Clairyssa Browning 1 year ago

Fantastic experience: I've been a long time patron of Aquatics unlimited and I had my best customer service experience this past week. Overall every experience is great but this one left me with reassurance and guidance. I came in with a water sample of my Axolotl tank that I suspected has a common fungal infection. Jessie was an incredible resource, she was very understanding and explained the further steps we can take to treat my axolotl and to restore the nitrate balance in my tank. She was calm; despite my worry for my guy's health and was incredibly knowledgeable.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Stephanie Ladd 1 year ago

Negative experience: I’ve been shopping here for years, they take amazing care of their tropical fish and I’ve gotten many different species from them that have thrived. I am mortified whenever I see their bettas. 95% of the bettas are sick. Shredded fins, stiff rot, fin rot, swim bladder dysfunction. Last time I was there, there was a dead one. Today one was gasping its last breaths. The vases are gross. I had an open hospital tank so I took one of them to see if I can help it. It has virtually no fins left and is floating on its side, totally unable to swim. I tested the water it came in and it was the highest level of nitrites that my test reads with no ammonia. Which means, the water in the vase wasn’t changed in so long that all the ammonia converted to nitrite. You cannot tell me that, with how knowledgeable they are about other kinds of fish, they can’t treat the bettas better. They should be in treatment if they are sick and they should get their water changed AT LEAST 2 times a week. If they can’t do the absolute bare minimum for bettas, they need to stop selling them because it’s just plain cruel. If the rest of their fish was kept the way their bettas, no one would be patronizing this store.

Aquatics Unlimited
Aquatics Unlimited

Thank you for the feedback. We take your concerns regarding our Betta fish very seriously, and we will be reviewing them with our team. We strive to provide all of the fish in our store with the same level of quality care and attention, and will take any actions we can to improve.

Amanda McGovern 1 year ago

Negative experience: Super cool store. Nice place to go see a large variety, but all the fish I have purchased have died within 2 weeks. A couple of them were pretty expensive too. All my other ones that were purchased elsewhere are just fine. I’ll still go for some things but I won’t buy the fish anymore

Aquatics Unlimited
Aquatics Unlimited

Thank you for your feedback. We are sorry to hear that you've had issues with the fish you've gotten from our store. We do offer a 10 day guarantee on all of our freshwater fish. If you have any issues we ask that you bring back the fish's body, a water sample from the aquarium in a separate container, and the store receipt or we can look up the sale on your loyalty account. We will work with you to troubleshoot the issue a suggest a solution, whether it is a problem in the tank or something that originated at our store. We offer free water testing to help check up on water chemistry, and will help in any way we can. You can always call the store or email us with any issues you have promptly, and we will work with you to make it right.

Qais Mhanna 1 year ago

Positive experience: I recently got a betta from here and he is very healthy. I would give 5 stars but I didn’t since they wrote my info down so when they got a fish they would call me but when I called them they told me they sold their last few the day prior and I never got a call back

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback!

Savannah Wan 1 year ago

Fantastic experience: Honestly, this is probably the best fish store ive ever been to. All the tanks, even the small ones are well maintained and the fish all look healthy. They also always have exactly what im looking for, for a fair price! I was surprised because smaller businesses usually have higher markups than chains. I dont think ill shop anywhere else in milwaukee for my aquatics supplies even tho i get a discount at work. Im surprised to see people complaining about the mark ups. Petco and petsmart are more than double the price for some things … like the sponge filter i got was $7.99 with a 10.99 air pump, but one at petsmart of the same size was 10.99, and the pump was $18. Also, idk why people are saying the staff is rude. I came for the first time around close and i was politely given plants like 10 minutes before they closed, which usually irritates most people. They also have a very diverse selection of plants and rocks! Pretty much anything youd need and more.

Aquatics Unlimited
Aquatics Unlimited

Thank you so much for the review and feedback. We greatly appreciate it!

Tera Polzin 1 year ago

Positive experience: I bought fish from here over a year ago. My fish were healthy and happy. I then bought snails from here after my tank was established for months. My tank was in amazing shape until I introduced the snails. My tank got so filthy and it became difficult to keep clean. I then noticed parasites in the tank. One by one the snails died, and now my fish are sick. I also find it difficult to get help when I visit the store, and I also feel rushed by employees. It is a beautiful store, but my experience hasn't aligned with the vibe the store is trying to create. I would like to note that I have visited the store while it was both busy and slow.

Evan Muschinske 1 year ago

Negative experience: I've had about enough of this store. I used to only go there for aquarium emergencies, but now I won't even give them that. The most rude, passive aggressive staff I've ever met. If I wanted to be treated this way, I'd go to a Buffalo Wild Wings. INSANE markups on everything. I've literally seen them full -on roast kids who just have questions about their aquarium. A Fluval 45g CO2 kit goes for $49.99 at any other aquatics store in the area, MAYBE $54.99. There, it was labeled at $68.99. The only time they were remotely pleasant to me is when I bought two ocellaris clowns there 4 years ago; the total came out to $330, and this was well before I realized how insane that was. Aquariums are supposed to be a positive, communal hobby; there's plenty of other fish stores in the area that will actually (positively) engage with you, and be excited to discuss aquatics with you.

Melody 1 year ago

Fantastic experience: I love this store. The fish are beautiful and well taken care off, and the staff are informative. If you have questions, they never rush you and try their best to make suggestions. In the summer, they have a beautiful outdoor selection of fish and live pants.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Michael Hilzley 1 year ago

Fantastic experience: We drove from Wsst Bend, based on a recommendation. We were not disappointed and definitely worth the drive. The knowledge they were able to share with us made all the difference. The people are both knowledgeable and friendly.

Aquatics Unlimited
Aquatics Unlimited

Thank you for the review and feedback, and for traveling to visit our store. We greatly appreciate it!

Malik Murray 1 year ago

Fantastic experience: Everytime I go to this store they always give me the best suggestions you could possibly ask for. This is an amazing staff all around and I thank them for their hard work

Aquatics Unlimited
Aquatics Unlimited

Thank you for the review and feedback. We greatly appreciate it!

Susan (Garden Gal Sue) 1 year ago

Fantastic experience: My family and I absolutely love this place! The staff is always so knowledgeable and helpful. They have helped us set up multiple tanks over the years. I would highly recommend them.

Aquatics Unlimited
Aquatics Unlimited

Thank you so much for your review and feedback. We greatly appreciate it!

Rebecca Wallent 1 year ago

Fantastic experience: Seriously the best fish shop I've been to, it's a 45 minute drive from my house but so worth it. They've been a huge help with our axolotls too (which we got from them and they are thriving!) We recently had baby axolotls and they are very high maitnence but this place is always happy to help us come up with ideas for raising them properly and helping us learn what they need to be happy. I seriously can't say enough good things about them, the amount of support they provide for the hobby/our pets is immeasurable

Aquatics Unlimited
Aquatics Unlimited

Thank you very much for the review and feedback! We appreciate your driving in to visit our store :)

S Ondra 1 year ago

Negative experience: I went in a month or so ago to give up my adult male axolotl. Hardest decision I had to make but he was originally bullying the one I had in the tank so I decided to rehome him after having him for a strong year and a half. I asked a gentlemen if I could be updated on him and to give me a call when I know he’s found a good family. When I told him this he laughed at me thinking I was crazy for asking that but took my information? Why would u laugh at someone who asked to be updated on their pet they have to rehome like that? I found nothing funny and was quite disappointed and still never received a call if or if he didn’t find a home yet. U cannot expect me to ever go back there again. They also don’t have large axolotls anymore like they used to last year because they are having trouble finding a breeder…. So all they carry are babies which is a bore… and quite frankly they are harder to care for then healthy adults brought in. Service definitely could have been better instead of laughing at me for asking to be updated about MY pet I had to rehome!

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We are very sorry to hear that you had this experience with one of our employees. We apologize that this was the impression you were given under the difficult circumstances of rehoming a pet. We will be reviewing this with all of our sales associates to make sure they understand that this conduct is not acceptable. On a positive note, your Axolotl had just been rehomed recently this past Saturday. We still have you contact information and tried giving you a call to update you yesterday. We left a voicemail. Hopefully you are able to get back in touch with us to discuss.

Sirewl Cooper 1 year ago

Fantastic experience: Ordered a total of 12 fish from them. Amazing customer service and fish all alive and healthy on day of arrival. They even shipped extra fish for me thank you aquatics unlimited for giving great service and quality fish. Order your fish from here you will not be dissapointed.

Aquatics Unlimited
Aquatics Unlimited

Thank you very much for your feedback! We are glad you are happy with your orders, and greatly appreciate your business!

Crystal Karvonen 1 year ago

Fantastic experience: I won’t go anywhere else for my fish needs. 95% of the plants i’ve gotten from here are doing great, and all the fish I have gotten are healthy and happy. only con is some things are a little pricy and you can get them elsewhere for cheaper (like shrimp) but then again, sometimes it’s the opposite. the employees are always awesome and super helpful & i’m always impressed with how knowledgeable all of them are. you can tell they actually care about the industry

Aquatics Unlimited
Aquatics Unlimited

Thank you for the feedback and review. We greatly appreciate it!

Benjamin Jaworski 1 year ago

Fantastic experience: Best Milwaukee fish shop hands down. I special ordered a high-end marine fish. They quarantined and made sure my display wasn't put at risk of parasites. My fish and coral haven't been happier.

Aquatics Unlimited
Aquatics Unlimited

Thank you for the review and feedback. We greatly appreciate it!

Joey Boretsky 1 year ago

Fantastic experience: Jessie helped my girlfriend and I get our first pets together. Three zebra danios! We didn't know the most about fish but she helped us through the whole process of setting up a tank and getting the fish situated. Amazing experience!

Aquatics Unlimited
Aquatics Unlimited

Thank you for the feedback. We greatly appreciate it, and will let Jessie know!

Devina Schreiber 1 year ago

Fantastic experience: Good variety. They are very aware of their inventory. We've got a bunch of fish from them. Jess is the one we prefer to assist us as she's super knowledgeable and helpful

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback! We will be sure to let Jessie know :)

Tarrax Ironwolf 1 year ago

Fantastic experience: Another great place for all your aquarium needs. Great selection of fish and supplies. Excellent and friendly customer service and advice. Highly recommended.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and feedback. We greatly appreciate it!

Ray Schweissinger 1 year ago

Fantastic experience: Great fish store! They've got everything, and it's very well maintained and clean. Customer service is always top notch!

Aquatics Unlimited
Aquatics Unlimited

Thank you for your review and the feedback. We greatly appreciate it!

S R 1 year ago

Fantastic experience: this business needs to stand up for their employees on some of these reviews. "I walked around and no one approached to help me" "I stared at an employee blankly from 5ft away and they never offered to help me" there is a giant lit up sign that says HELP DESK, go up to it and speak! ask for help. those employees are at the desk waiting for someone to ask for help or check someone out or busy doing tasks (that they can pause to help if when u ASK for it) not walking around looking for you. also, they provide extensive personal assistance and advice, usually taking at least 20mins to talk to u and help u. if u want quick service go to PetSmart, if you want detailed personal assistance and knowledge come here.

Aquatics Unlimited
Aquatics Unlimited

Thank you so much for your feedback, and for reminding us that we need to stand up for ourselves. Our positive business practices and relationships with our loyal customers and what keeps us going! We pride ourselves on being different than your typical tropical fish/pet store, and feel that this is why we've been able to successfully serve the Milwaukee area since 1969. We appreciate you :)

b w 1 year ago

Fantastic experience: Update all our 19 fish are still doing great thanks for your help, knowledge n support. We've had the fish in the two 10 gallon tanks since 9/14/23 and the fish in the 20 gallon tank since 9/28/23 Today I added 11 more fish. I found out that four were fighters so I moved them from the 20 to a 10 gallon, then I put the four other fish I originally split between the two ten gallon together. Then I put the new 11 in the 20 gallon. Due to all their help and knowledge all looks well so far. On Sept 14 I bought 8 fish and they're still doing great. The gentleman I was working with was great. I believe his name was Brian. Very knowledgeable and patient. I've suffered a few head injuries in the last year so my memory and coordination is really bad and he stayed professional the whole time. Thank you. I'll be back soon to get more fish. This is my favorite place to get fish. However I wish parents would watch their kids. Why let them run around, being loud and sticking their hands in the tanks and you the fish. Do the parents not realize that can kill them. O and I saw some crazy women buying cat fish from here and bragging how she was just buying them to eat them. Why not get them from a place that actually sells them to eat. (I haven't been there in about two years however these were the things I saw the last time. I'll be going back cause the service is great as well as prices, great professional and knowledgeable staff. Store is cleaned and organized. I got my tanks etc elsewhere

Aquatics Unlimited
Aquatics Unlimited

Thanks so much for the feedback! We will be sure to share it with Brian. Glad to hear your fish have all been doing well!

Layanna W 1 year ago

Fantastic experience: Family used to use thus as their main place when adding fish to our 105gal tank. They were always knowledgeable & helpful. Now 20yrs later I got a tank and was hoping they still had they same quality. And they do!!!

Aquatics Unlimited
Aquatics Unlimited

Thank you for the feedback and for your review! We are so happy whenever we hear that we have been able to help multiple generations of aquarium hobbyists in our area.

Julianne Alley 1 year ago

Fantastic experience: This place is AMAZING! I've never seen a fish shop with such variety. I was just visiting from out-of-town so I was sad not to be able to buy any cool fish but they do ship so I got the info on that and noted the fish I can't get around me at home (Colorado). The store was clean and all the tanks were clean, the fish looked healthy and well cared for. And the variety of plants was as impressive as the fish. Aquatics Unlimited is awesome. I'm a fan.

Aquatics Unlimited
Aquatics Unlimited

Thank you so much for visiting, and for your feedback! We do ship livestock and supplies all across the country :) so you can always shop with us through our website.

John H 2 years ago

Fantastic experience: Nice selection of fish and accessories. The staff are friendly and knowledgeable. Not there to just sell you things. They are truly thoughtful of what is best for your tank and provide appropriate recommendations.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your feedback and your review! We greatly appreciate it.

Amara Lynn (Tracy) 2 years ago

Fantastic experience: You can easily tell these people care for their fish! All staff is very friendly and helpful. Large selection of fish and what you'd need to get started for inside and outdoor! On top of the many selection of fish my favorite sight was the beautiful Monstera that welcomed us as we walked in.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your feedback and your review! We greatly appreciate it.

John Martin 2 years ago

Positive experience: Short staffed, assume that customer didn't know anything about aquariums or or breeding fish nothing encouraging or inspiring. Decent stock of fish available. Kind of pricey overall very well stocked.

Joshua Kosanke 2 years ago

Fantastic experience: This place is awesome! The only store I will go to for my fishy family! The customer service is great, especially Brian he's super knowledgeable and friendly and helped with everything we needed. Thanks again, and I highly recommend this place.

Aquatics Unlimited
Aquatics Unlimited

You're welcome. Thank you for your feedback and your review! We greatly appreciate it. We will be sure to share this with Brian :)

Dave Polacek 2 years ago

Fantastic experience: My dad and I have shopped here for years. Very knowledgeable and friendly staff. This is a second home for my dad. Sometimes, he goes in just to talk with the staff. A big shout out to Brian for making my dad's day every visit.

Aquatics Unlimited
Aquatics Unlimited

Thank you for your feedback and your review! We greatly appreciate it, and will share the shout out with Brian :)

Thomas Hoff 2 years ago

Positive experience: Lack of decent workers. Couldn't help me for s. Overcharged on by $6 per fish on the Endlers that I didn't realize because one can not see what is being charged. I can get the same Endlers at Petco for around $3 per and the Endlers the site said they had stocked, were not stocked. I wanted more than fish, but the person I was dealing with seemed to be having a bad day, and I just skipped getting the plants I wanted and needed. I wanted to discuss feeding appropriate foods for certain fish, but I felt more put off and didnt feel like one of them could answer any questions. Petco has better customer service and more knowledgeable staff. It is a nice-looking store, tanks kept well, but has horrible customer service. I will be ordering plants online from a different retailer, and I will stick with getting fish from Tristans in Evansville or Big Kahuna in Madison.

Carie Adrian 2 years ago

Negative experience: While there is a good selection and tanks are clean - customer service is horrible! I was there to purchase a Beta fish for my daughter and wanted to know if there were other fish I could add. Kaitlyn helped me and her whole vibe was bad. Her attitude was a complete turn off so i asked a different employee and she offered ones i would like. When a 3rd employee was going to get me the fish...Kaitlyn was helping another customer and decided to yell over she doesnt recommended that type. I explained her co worker said it was fine. She tried to agrue so i said to forget it. At the counter as i was getting the beta- she proceeded to tell the employee she told me she wasnt recommending those fish- pretty much i shouldnt get them. Then as he is talking came back and asked if i was buying them. All this over so fish! I asked for her name - she then asked if there was a problem. I told her was it was. She didnt seem concerned but apologized. Management needs to let the employees know -they are there for advice. That doesnt mean i have to follow it. Nor do u continuously question my purchase. I will find another store to buy fish from. Customer service everything. They just lost my 700 sale since i was wanting to purchase much bigger setup.

Janie “Jane B.” Bela 2 years ago

Fantastic experience: I've been shopping here since 2004. It is clean and well cared for. The staff are so helpful and knowledgeable. The outside pond addition was a fresh interesting addition added two years ago. Starting a new saltwater tank soon. Just researching this visit but definitely will be returning. Especially for the selection of sea plants available!!! Such a friendly fish in that tank!! Love love love it!!! Even if a small trip with the kids it really does excite the mind. Highly recommend for anyone of any age!

Darryl Morgan 2 years ago

Negative experience: let me be clear I love the store overall but it's not right if I purchase something for 140 bucks and it's broken. out of the box. how dare you not give back a full refund if you don't have any replacements in stock? and you charge 30% restocking fee. your not restocking it it's broken.. yall won't be getting any of service after this return

Dan Bell 2 years ago

Fantastic experience: Very helpful and great selection. I started a new 20 gallon tank and purchased some neon tetras from another store but they died in the first day. I was then educated at Aquatics Unlimted that I shouldn't have mixed in the water from the other stores tank. So I purchased some different fish and 3 days later, they are doing well. Thanks and I'll definitely be back for more in the future.

Rob II 2 years ago

Fantastic experience: Awesome store, largest aquatic store I've ever been to. You won't find dog food here or hamsters. This place is THE place for fish. Friendly staff, great selections, and many price ranges.

Kenneth Surber 2 years ago

Fantastic experience: I wouldn't go anywhere else. The staff is very knowledgeable. It is well worth the 25 minute trip to get there. Go to a box store and you're likely to get very inferior equipment and very little knowledgeable help. The selection here is massive. Both fresh and saltwater fish and plants.

Marissa G 2 years ago

Fantastic experience: We were from out of state and looked up some fish stores. Based off the photos, we decided to check out Aquatics Unlimited. Staff were so friendly. The store was amazing and nothing like the ones up here in MN. We will be sure to stop again when we are in town. We also asked about online orders, and were directed that we could call and speak with the guy that handles them, so we might check that out. Lots to look at!

911Pranksters 2 years ago

Negative experience: Very poor customer service. It so hard to get any type of help here. Tried to get help and every single worker did not acknowledge Me. One just walk in front of me than walks away . Two other worker were talking to each other stares at me and than walks away . What a joke, this place has very good selection of equipment and fish but man im never coming here again. Im all about supporting local store but i rather just order online.

Dark Magician23 2 years ago

Positive experience: Excellent place. Great staff. Great variety of fish well quality store. Unfortunately most of there items are way overpriced. As well saw some dead fish lying in some of tanks.

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